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Facebook/Instagram Ads

Facebook and Instagram Advertising! In today's digital age, these two social media giants have become powerful platforms for businesses & marketers.
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Admission Form

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Introduction

Comprehensive program empowers you with the knowledge and skills needed to excel in the world of social media advertising. With the insights and strategies you've gained, you're well-prepared to create impactful ad campaigns, connect with your audience, and achieve your marketing objectives. We look forward to seeing you succeed in the exciting realm of Facebook and Instagram advertising. Best of luck on your marketing journey!

Requirements
  • Intermediate/O/A-level
Modules

Introduction to Social Media Advertising

Explore the role of Facebook and Instagram in digital marketing and their advantages.

Creating Effective Ad Campaigns

Learn to plan and structure successful ad campaigns with compelling content and CTAs.

Ad Types and Formats

Discover various ad types and formats available on Facebook and Instagram for diverse marketing objectives.

Targeting and Audience Segmentation

Master precise audience targeting and segmentation techniques for better ad performance.

Ad Budgeting and Bidding Strategies

Understand budgeting options and bidding strategies to maximize return on investment (ROI).

Ad Placement and Creative Optimization

Select optimal ad placements and optimize creatives for improved campaign results.

Ad Campaign Management Tools

Gain hands-on experience with campaign setup and management using Facebook Ads Manager and Instagram Ads Manager.

Conversion Tracking and Analytics

Set up conversion tracking and interpret key metrics for measuring campaign effectiveness.

Advanced Targeting and Retargeting

Explore advanced targeting options and implement retargeting strategies for re-engaging with leads.

Ad Compliance and Policies

Navigate advertising policies and guidelines to ensure ad compliance and approval.
Audience

Digital Marketers

Marketing professionals looking to expand their skills and excel in advertising on social media platforms.

Social Media Managers

Individuals responsible for managing social media strategies, seeking to maximize the effectiveness of Facebook and Instagram ads.

Business Owners and Entrepreneurs

Business owners interested in utilizing Facebook and Instagram advertising to promote their products or services and increase brand visibility.
Learning Outcomes

Marketing Students

Students pursuing marketing or related fields who wish to gain practical knowledge and skills in Facebook and Instagram advertising.

Content Creators

Bloggers, influencers, and content creators wanting to monetize their online presence and grow their audience using social media ads.

Small Business Marketing Teams

Marketing teams in small businesses eager to explore and optimize social media advertising for business growth.

Freelancers and Consultants

Freelancers and marketing consultants looking to offer Facebook and Instagram advertising services to clients.

Social Media Advertising

Individuals interested in understanding the power of Facebook and Instagram advertising, regardless of their background or profession.
Admission Form
Please fill out the form below. A representative from our academic counseling team will soon reach out to assist you.
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